How I got the idea of Adewin

For the past 3 years, I’ve been running a marketing agency called MarvMedia, where I’ve worked with brands around the world mainly small businesses in the cleaning and hospitality space helping them with digital marketing like social media and performance ads.

While doing this, I noticed a painful pattern: most SMB owners I worked with weren’t very tech-savvy or educated in marketing. They just wanted to grow their business. But agencies and freelancers often broke their trust charging insane fees and delivering nothing in return. On the other hand, when these owners tried running ads themselves, the complexity of Meta’s platform meant they either couldn’t do it or ended up wasting their hard-earned money.

I knew something had to change.

So I decided to solve this to make running ads so simple that anyone with a phone and a dream could grow their business online. Doesn’t matter where they live, how big they are, or whether they’ve done it before.

I’ve also brought on Bryan, one of the co-founders, who’s been a performance marketer for 3 years. His deep ad knowledge and my lived experience with these SMBs is the perfect mix to build the right product.

I remember countless client calls when things weren’t working. I’d ask, “If running ads were as easy as texting a friend, would you do it?”

And almost every time, I got a big, smiling yes.

And I tell myself if that one client said yes, imagine how many more around the world are waiting to say the same.