About the newsletter
I launched The Average Joe in May 2020, an investing newsletter that explains the impact of financial news, analyzes investing tends and breaks down complex concepts in a light and conversational tone.
I've had very little writing experience before starting the newsletter so the first 10 newsletter was a struggle until I started improving. Our newsletter started out as a weekly email and switched to 2x per week when my writing time decreased and I knew I could consistently pump out quality content.
Here's my weekly cadence:
I left my job end of 2020 to pursue entrepreneurship so I spend 100% of my working time on The Average Joe newsletter. I spend a lot of time researching and reading financial news since we're an investing newsletter. On top of the activities below, I'll spend a couple hours everyday reading the news, listening to podcasts and reading other blogs/ newsletters.
Monday: Write, a bit of growth and prepare to send out Tuesday's newsletter
Tuesday: Write and growth
Wednesday: Write and prepare to send out Thursday's newsletter
Friday: Growth and a bit of writing
Weekends: Research, growth and a bit of writing
What we used to grow from 0-2000 subs
Reposting content on various channels
Facebook ads - I started doing Facebook ads a month ago and our cost/subscriber is ~$3-4. I set my my budget to $25/ day. I've started monetizing the newsletter through paid ads a month ago so I've been able to afford to invest in some ads. I'll likely be increasing my budget here over the next couple months and will also be trying out some other paid channels (running giveaways).
We implemented a referral program at ~1k subs and we've since gotten ~100 new subs from the program. However, half of the 100 referrals came from our ambassador program. We recruited a couple students to represent our brand in schools. We made our first reward (3 referrals) access to a premium email that I send out biweekly. I promote this in our regular newsletter before I send it out which gives us a nice boost in referrals.
Partnerships/ speaking engagements - We've reached out to our alumni programs to help promote us and we'll speak at events through our alumni programs.
Why not Twitter? - I've never been one to use social media and still don't really understand Twitter - Join my 10 other followers here :)
Cross-promoting/ guest posts
Some early lessons
Goals for the newsletter
Subscribe to The Average Joe, the newsletter that breaks down investing in a simple and millennial tone - Financial news you'll actually enjoy, actionable investing tips, delivered in a 5-minute read.