How I grew a client base for my 6-figure Webflow agency through LinkedIn referrals
Linkedin referrals are huge, not just in the agency space but in most industries that are working B2B. Currently, I am using 2 techniques on Linkedin that are paying great dividends to me.
The first is using the job board. Since I am in the Webflow niche I search for “Webflow” jobs and look through the job descriptions and see if it would be a good match for me, this is to get people onto https://roflow.co/. Always make sure to read the job description over and see if you have at least 60% of what they’re asking for. Also, be nice to whoever you’re reaching out to, I’ve had to deal with this me while hiring and having people following up daily when someone hasn’t responded is quite annoying. I always find it best to give them a week and if there is no response just float it to the top of their DM’s, if they still don’t get back to you, let it go and hunt for the next one. There are new jobs daily that may get back to you faster!
The second is much more traditional and that is the cold-connect. This is to get people onto https://www.rohan-malhotra.com/. When I do cold-connect is by me going onto their current site and reaching out and asking if they might be interested in a re-haul. This could sometimes be a warm lead too after they have had a view of my profile on LinkedIn or on Sortlist. However, I have come to realise that this can come off as too salesy and scummy so I try and stay away from it.
Hey Rohan, nice advice, thanks! Why do you think cold-connecting comes across as too salesy and scummy? Have you tried starting the reach-out with a brief explanation about why you chose to reach out to them in particular? Drawing the link between what they do and what you do is often a good place to make your motivation for getting in touch more organic, I find.
I have done that, however, that is after the first connection request is made. After that request, I tend to send them a loom video with an introduction about me and some general improvements on their site.
It's just that initial connection request that is really salesy for me. I give them the option to say "no" too but I don't know, it just doesn't feel quite right to me. I really value relationships with clients and that has been the backbone of my business. Maybe it is just a me-thing but I try and stay away from cold connecting as much as possible.