How I Grew My AI Website from 0 to 100K Visits in 5 Months: A Complete Breakdown

Five months ago, my AI website had zero traffic.
No team. No ads. No budget. Just an idea — and a bit of stubborn persistence.

Today, it’s doing over 100,000 visits per month.
In this post, I’ll break down exactly how I got there — step by step.
From idea to SEO, community growth, and content systems.

1. Starting from Zero: Finding the “Searchable Gaps”

At the beginning, I wasn’t trying to build a “big product.”
I just noticed that many AI tool sites were either too commercial or too complicated.

So I decided to build something simple, but sharp —
a site that solves a real problem for creators, not just another AI playground.

I spent a few days researching Google Trends, Reddit, and Product Hunt keywords like:

• “AI video generator”
• “AI side project”
• “no sign-up tools”

Then I spotted something interesting:
These topics were competitive, but there were gaps in the long-tail search space —
very few creators were writing useful, practical content around them.

That became my starting point.

2. Content First, Product Later

Before the website was even ready, I started publishing content.
Every post was built around a single question, such as:

• “How can I generate a short video using AI?”
• “What happens if I build a YouTube channel with only AI-generated clips?”

And instead of saying “My site is great,” I focused on showing
how I solved a real problem using AI.
That kind of hands-on storytelling performs incredibly well on IndieHackers, Reddit, and Medium.

So I began sharing across:

• IndieHackers (build logs and lessons)
• Reddit (especially r/SideProject, r/Artificial, r/aww)
• Twitter, with the #buildinpublic tag

For the first two weeks, I got almost no traffic.
Then one post suddenly blew up.

3. The Turning Point: Being Seen by the Right Community

That post was titled “How I Made My First Paid AI Video”,
and I didn’t hide my failures.
I described everything — the prompts that didn’t work, the export issues, the results.

Within a night, it hit 1,000+ views and dozens of comments.

That was when I learned a key lesson:
👉 Honesty spreads faster than marketing.

From that day on, I built a small but consistent system:

• Daily “build logs” documenting my process
• Transparent sharing of traffic and conversion numbers
• Thoughtful replies to every comment — even the basic ones

Those simple actions helped me build my first core audience.

4. The Power of SEO: Slow but Unstoppable

Most indie hackers hate SEO because it’s slow.
But in the AI tools niche, it’s a long-term goldmine.

Here’s what I did differently:

1. Added structured schema data to every model page.
2. Focused every article on search intent (not just keywords).
3. Turned each product feature into a mini-tutorial, not a feature list.

By month three, Google started sending me consistent organic traffic.
By month five, over 60% of visits were coming from search.

5. The Growth Flywheel: Community × Content × Feedback

Once traffic started coming in, the real challenge was keeping people coming back.

So I built a simple growth flywheel:

• A small Telegram group for sharing AI creation tips
• A user showcase section for people to submit their AI projects
• Twitter shoutouts tagging creators who used my site

That changed everything.
The content was no longer just mine — it was community-driven.
Retention and return visits both jumped significantly.

6. What I Learned

I realized something important:
Building an AI site isn’t about chasing traffic; it’s about understanding people.

AI doesn’t sell itself — stories do.
Users want to feel inspired, seen, and valued.

When I started building from that perspective, growth became natural.

7. From “Using AI” to “Creating With AI”

Even now, I see AI as a magnifier.
It doesn’t create your dreams — it amplifies them.

Getting 100K visits in five months wasn’t magic.
It was just consistency, honesty, and a willingness to keep showing up.

If you’re thinking about starting your own AI project,
check out SuperMaker.ai.

It’s a platform built for indie developers and creators to experiment, build,
and publish their own AI projects — fast.

And remember this:
Don’t wait for perfect. Start now.
The world always makes room for people who keep creating.

Written by an indie developer who still believes in small, consistent steps.