How I helped a mobile app get 10,000 installs using Google Ads (and what actually worked)

I've been running Google App Campaigns for

mobile apps since 2019.

When I started, most app founders I talked to

had the same problem — great app, zero installs.

They tried ASO. They posted on Reddit.

Some even tried influencers.

Nothing was predictable.

The real problem? They were guessing.

Google App Campaigns changed that for us.

Here's what actually works:

1. Start small — $10/day minimum, not less

2. Don't touch the campaign for 14 days

(let the algorithm learn)

3. Use all 4 ad formats — text, image,

video, HTML5

4. Track installs via Firebase, not guesswork

One app we worked with went from 200 installs

per month to 3,000 — same budget, better setup.

If you're an app founder struggling with

growth, happy to answer questions below.