Design and UX January 12, 2021

How I Improved Content Writing for Websites? 💻

Harsh Vijay @harshvijay

One of the most important activities that happen at my agency, Brucira is designing websites. It's like the bread and butter of what I love to do!

bread and butter


Being a design agency, our workflow usually involves making information architecture and wireframes before actually designing the website itself. In this process, the content for the websites is usually provided by the clients, either through in-house writers or through external contractors.


Once we receive content from the clients, that's where the real issue begins to creep in.

We ask for content during two stages

  1. The wireframe stage
  2. The final interface design stage.

As a result, the content writer ends up creating copy twice because he/she has no idea how to translate the text into design.

Eventually, there are multiple rounds of edits and discussions signing off on the final content by senior members, design and developer changes — all of which is time-consuming, expensive and tiring.


In order to tackle this issue of resolving the multiple layers of redundant activities, I started optimizing this process by including a content editing feature in our tool ruttl.

Content writers can directly write the content on the website without using any word document of pdf. They can actually see what fits well in the website and where to improvise. If you would like to read more about how it helps improve process of content writing, I have published an in-depth blog on ruttl's website that explains the entire concept.

You can check out the blog post here at:

What next?

Well, ruttl is making great progress in the last month. We are just optimizing all the features so as to provide a smooth, seamless experience for the users. Currently, we have started handing out private access to fellow indiehackers on a limited basis.

If you found ruttl useful and would love to try it out yourself, you can visit to start using it right away.

I would love to hear your feedback and ideas, so do make sure to drop your ideas in the comments below!

Have a great day ahead!

  1. 1

    Stunning approach! Looking forward to using the product.

  2. 1

    Eey cool, it´s always hard to picture the text without visualization.

    1. 2

      Haha that's true for sure!

  3. 1

    Awesome, best wishes!

Recommended Posts