How I increased my conversion rate to 27% by focusing on good design!
As I'm nearing completion on my latest project, I realized the design of my marketing site is lacking. In fact, the conversion rate has been so bad, that Google Ads is tracking signups in the decimals (0.03% to be exact). 😳
So, I set aside a few hours last night to focus on writing better calls to action and showcasing all the benefits of this platform. After an hour of toiling over words and two hours of assembling a single illustration, I published the site and called it a night.
Seven hours later, I woke up to the sound of "cha-ching" notifications telling me that sign ups are pouring in. I'll be careful to not think of this as an overnight success, but the site that hasn't been converting now is boasting 37 signups as of writing this. My conversion rate for the day is at 27%, and I couldn't be more ecstatic to get customer feedback on this project!
Lesson learned today is that a good and informative design can make all the difference in sharing your story. Here's a quick before and after 😃
P.S. if you're curious about the project, you can peek at it here: Parkit.ai
