My revenue is up around 75% this month because of 101+ ways to get new users & clients online and one-time purchases 📈
I'm about to show you a perfect example of why you should not only have an upsell but, a down-sell as well.
From the chart, you can August, September and October were all pretty stable.
This is because I had 10 clients for getrhys.com.
My MRR was consistent but, it wasn't growing.
I told myself since the start that 10 would be my max.
This was purely because I only wanted to spend a certain amount of time on consulting.
Obviously, it's great that I'm fully booked but, it wasn't exactly a scalable business.
So, I had a long hard think on how I could increase my revenue with no real additional effort.
I had a look at Google Analytics and was surprised to see I had approx 1.3K uniques in the past month alone.
I then had a look at how many meetings with new prospects I was taking on average per month.
It turned out I was taking around 1-2 calls per day.
But, of course, I was still fully booked so, everyone was just getting entered onto a waiting list.
Then it hit me, I had all these uniques and the truth is that probably 5% of them could actually afford the service I'm offering.
So, how can I take advantage of the other 95% that are not taking any action on my website?
I decided to create 101+ ways to get new users & clients online - Essentially, a spreadsheet of 101+ ways to get new users & clients.
I priced it at around 1/3 of my current service cost.
You may be thinking well, doesn't this cancel you out as a service?
Well, yes and no.
In short, if people can't afford the service, they'll buy the spreadsheet and try and action things themselves.
But, it also works the other way round, and it has, where people are seeing the sheet and it's actually adding more social proof for my services.
Anyway, here's the breakdown:
Now, this may not work for everyone but, consider a down-sell as well as an upsell.
How can you do this yourself?
Anyway, I'm sure you get the point.
When a lead says no, a few days after, respond with "No worries, just so you know we can also offer you XXX"
A lost lead is lost revenue, do whatever you can to recover this and double you closed deal pipeline over the next month.