How I launched a podcast in less than a month

Hey y'all, greetings from sunny Florida! 🌴 I know many of you are probably thinking about launching a podcast, so here are some tips I put together after just launching a brand new show without much help, called Learn Growth Marketing.

First of all, my biggest piece of advice is not to overcomplicate things! I made this mistake too many times before. You don't need the perfect mic or the perfect software. Just start with the basics.

Whew, OK, with that out of the way, here's what I used to launch in 1 month:

1. Create a simple cover photo in Canva. It should be 1400x1400 or larger. Look at other podcast art in your category on Apple Podcasts and see what stands out. Make sure people can read the text when scaled way down!

2. Get someone to record a simple intro/outro on Fiverr. This makes things so much more professional. Give them a script, keep it short, and add in some background music that you get from a place like StoryBlocks when you get the voiceover finished. Boom, done. You just increased the professionalism of your podcast by 10x.

3. You don't need a fancy mic or a mixer. I started out with an ATR2100 from Audio Technica and no mixer. It's just plugged it into my MacBook and recorded through a program called Audio Hijack. You can also use Audacity to record, which is free.

4. I edit my episodes using Descript. It's a visual editor for audio and has made life so much easier. You don't want a word in there? Highlight it, hit delete, and bang, it's gone! Like magic.

5. I host my show on Buzzsprout because they keep things simple. Not much else to say here other than just pick a host and go with them. There are lots of choices. Most are good. Buzzsprout just works, so if you don't want to do the research, you can't go wrong with them. Pat Flynn uses them too, so yeah. And follow Buzzsprout's (or your host's) advice for getting your show submitted to Apple, Google, Spotify, Stitcher, etc.

6. Instead of creating show note posts for each episode, I use a tool called PodcastPage.io and it automates all of this. I spent like 30 minutes setting up the colors and basic layout when I first got it, but now, it's pretty much set-it-and-forget-it. They just pull the show notes and episodes in from Buzzsprout and it creates a beautiful, SEO-friendly podcast site with separate links for each episode all automatically. You can check out my site here.

That's pretty much it! I wanted to keep this super concise and just hit on the main stumbling blocks that most new podcasters get stuck on in the early days.

There's always more I can get into, so if you have any questions, I'd be happy to answer them. Just ask away in the comments.

Peace! ✌️