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How I lost a $220k/year business in 30 seconds [true story]

World record for losing a $200k/year business the fastest 💀

Yes, you read that right.

Let me explain...

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What happened?

I've been building Vettted.com while simultaneously working on another marketplace to finance it.

I was one of the founding members of that 'other' site back in 2018 when it first launched, and am now kicked out.

I already knew that eventually I'd be banned, as I'd have to leverage my current clients and transfer them to Vettted.com

It still hurt, and I need to be fast in my next steps.

What I've learned

  1. Build a personal brand. Don't rely solely on the marketplace (or any "one" source)

That's also what Vettted pushes for.

Because I was somewhat smart enough to have built a personal brand, as soon as I was banned, I was able to leverage it.

That’s why on Vettted we almost make you have a personal brand.

  • We encourage you to do so
  • We have prizes if you do
  • We make you link your socials
  • We make you show your face, and be super transparent so people connect with YOU and YOUR personal brand
  1. The people you know (i.e. your network) are so much more valuable that any stream of income.

What I mean by this is that, yes, I lost a $200k/year business in seconds....but not internally.

Because now I can funnel all the people (or at least some of them) to my platform.

I have these people's emails, I have them all in a Facebook group. Thanks to the brand I've built.

Next moves?

It's all good, we keep on moving 🚀

Next step: get every single one of my clients on Vettted

on June 2, 2022