Hey everyone,
Like most of you, I’d rather spend 12 hours debugging a race condition than 10 minutes writing a marketing tweet.
I’m building LaunchXact, a platform to solve the "24-hour attention cliff" that happens after a Product Hunt launch. But when it came time to get my own users, I hit a wall. I’m an AI engineer, not a growth hacker.
My first attempt: The "Ghost Hunter" Script
I did what any dev would do: I wrote a Python script. It scraped "dead" directories, found founders who launched 6 months ago (and are now getting zero traffic), and used the Hunter.io + Resend API to send them a "Founder-to-Founder" check-in.
It worked. I got my first users. But honestly? It felt like a job. I was managing a "hunter" instead of building a product.
The Pivot: Engineering as Marketing
I decided to stop "hunting" and start "building" my way out of the problem. I realized founders don't want another directory; they want to know why they aren't converting.
So, I spent the last few days building a SaaS Launch Grader.
The Tech: It uses an LLM (via Groq/Gemini to keep costs at zero) to audit a landing page's psychology, not just SEO tags.
The Value: It produces a 5-page audit on "Distribution Readiness."
The Result: It’s been live for 48 hours, and it's bringing in more organic, high-intent leads than my scraper ever did.
The Lesson I Learned:
If you’re a dev, don't try to be a marketer. Build a tool that solves a tiny sliver of your user's pain for free. The "Utility" acts as the magnet.
I’m curious—has anyone else found success by replacing "outreach" with "micro-tools"? Would love to hear how you guys automate the "boring" parts of growth.