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How I’m going to look for my first users (and I’m making it a 7-day challenge)

I launched my SaaS recently — Affly — and so far I have… 0 real users.
Not “friends testing,” not “visitors.”
Actual users.

At first it was discouraging.
Now I realize it’s actually a good moment to stop pretending and start being intentional.

So for the next 7 days, I’m giving myself a challenge:
every day I’ll take one concrete action to get my first real users — and I’ll share the result here.

Here’s the strategy I’m going to follow 👇


1) Choose 2–3 channels and go deep, not wide

I used to think I should post everywhere: Twitter, Reddit, Product Hunt, LinkedIn, etc.
That just spreads attention too thin.

For this challenge, I’m focusing on:
• Reddit (niche subreddits)
• X/Twitter
• IndieHackers (weekly progress posts)

These platforms have the highest density of people who actually talk about tools, analytics, growth, and affiliate workflows.


2) Provide value first (and relevance second)

The plan is simple:
→ Look for real discussions
→ Give real help
→ Mention the product only when it’s truly relevant

Not "hey check out my tool",
but something like:
“I built something recently because I hit the same problem — here's what I learned.”

People smell sales a mile away.
But they appreciate experience and context.


3) Talk to people directly

Over the next 7 days, I’ll DM 1–2 creators or affiliates per day.
Not pitching.
Just asking how they track links, what hurts, what’s broken, what they manually check every day.

If the conversation naturally flows toward my tool — great.
If not — I still learn something.


4) Build in public (but with purpose)

Each day I’ll share:

  • what I did

  • where I posted

  • what engagement I got

  • any insights from conversations

  • one thing I improved in the product as a result

No polished stories — just real data and small steps.


5) Don’t expect users — look for conversations

The goal of this challenge isn't “get 50 users.”
The goal is:
talk to 5–10 people who actually have the problem I’m solving.

Users come later.
Understanding comes first.


🔥 The next 7 days

Every day I’ll come back here and post a short update.
Even if the progress is tiny.
Especially if it’s tiny.

If you’re also at 0 users, feel free to join me — hard mode unlocked 😅

And if you’ve been through this phase, I’d love to hear:
👉 What was the first real action that actually moved your SaaS forward?

posted toAvatar for product Affly
Affly
  1. 3

    Really like how structured your 7-day plan is. Most early-stage builders try to chase users everywhere, but going deep on a few channels creates way clearer signals.

    Talking to people directly is underrated — those 1:1 conversations often reveal more than analytics ever will.

    Excited to follow your daily updates. Even tiny progress compounds fast when the feedback loop is tight. Good luck with the challenge!

    1. 1

      Thanks a lot — really appreciate it.

      You’re absolutely right: 1to1 conversations reveal things no analytics dashboard ever will.
      I already see how talking to real creators changes my assumptions about what matters and what doesn’t.

      I’ll keep posting daily updates — even small wins feel huge at this stage.
      And yeah, going deeper instead of wider is already helping me stay focused.

      Thanks for the encouragement — means a lot during the early days 🚀

  2. 2

    Hi! I also launched my app and have 0 real users (although the statistics say 7, in reality it's me and 6 test accounts). So I hope that you will be able to implement your plan and attract users and I hope I can do it too 😁. By the way, can you tell me which subreddits you plan to publish in? I was also thinking about Reddit, but I'm worried about the possibility of getting banned for promoting my product due to non-compliance with the rules, so I'm trying to make a list of "risk-free" subreddits for solo founders, and I'd be happy if you shared your list (if you have one, of course).

    By the way, this is purely my subjective opinion, but I hope it will be useful to you. I would consider adding some kind of explicit button or feedback form directly on the site. Now I see that there is a section with contacts, but I think not everyone will want to write an email. In addition, this approach can significantly simplify tracking feedback. For example, in order not to follow the comments from users on all platforms immediately, you just leave a link to the form and ask everyone to fill it out if possible, thereby routing all feedback into one channel.

    1. 2

      Hey, thanks — I feel the same. Having 0 real users is definitely humbling 😄
      But yeah, hoping the plan works for both of us.

      About Reddit: I’m mostly sticking to “safe” discussion-based communities, not self-promo ones. Things like r/ContentCreators, r/AffiliateMarketing, r/SideProject — but only leaving helpful comments, no links. That keeps the account safe from bans.

      And great point about adding a feedback form — you’re right, not everyone wants to email.
      I’ll add a simple form/button soon so it’s easier for early users to share thoughts.

      Good luck with your launch too — rooting for you! 🚀

  3. 1

    I'm also trying to find my first users, and your acquisition plan looks super clear and well thought out. Nice work! Keep going—excited to see what you build next.

  4. 1

    Affly's 7-day challenge to find its first users is a bold, focused approach — great for quickly testing product-market fit and building momentum, while engaging early adopters in a highly structured, time-bound way.

  5. 1

    “Love this approach. Focusing on conversations instead of chasing signups is exactly what gets those first meaningful users. The 7-day challenge is a smart way to stay intentional and avoid the ‘post everywhere but learn nothing’ trap. Keep sharing the daily updates — this is the stage where the best insights show up.”

  6. 1

    This mindset is gold. I like how you’re treating user discovery as a challenge rather than waiting for luck to kick in. Talking to people directly and tracking what actually happens each day feels like the right kind of discipline most of us skip.

  7. 1

    Cool! I tried doing a similar thing with daily updates on Instagram. The best thing for me was it just helped me stay focused, knowing I had to have something to share by end of day - there was always this accountability that pushed me to keep going. It made a difference, particularly when I was just learning to code and not actually producing a product yet. Been reading a book called 'The Mum Test' by Rob Fitzpatrick which talks about how to talk to users and identify problems without directly pitching, which is interesting. Most of the downloads on my app are family and friends - finding it hard to do marketing too!

    1. 1

      Thanks! Yeah, the daily updates really help with discipline — even just knowing someone might read it forces me to actually finish something instead of endlessly polishing.
      Totally agree about the accountability part.

      And “The Mom Test” is great — I’m trying to apply the same idea now: asking creators how they track links or notice CTR/EPC drops without pitching anything. It’s surprisingly hard, but the answers are way more honest.

      Same here about friends/family users — feels good for morale but doesn’t really count as market validation 😅
      Marketing is definitely turning out harder than the coding part.

  8. 1

    Love the transparency in your process — this kind of steady, hands-on outreach is exactly what actually gets those first users. Talking directly to creators is underrated, but it’s the fastest way to shape the product in the right direction. Excited to see how Affly evolves over the next few days!

    1. 1

      Thanks a lot — appreciate it!
      I used to think marketing was about ads or fancy landing pages, but I’m starting to realize it’s really just… talking to the people who actually deal with the pain every day.

      Even the small conversations already shaped a few features I didn’t expect to build, so I’m trying to stay close to creators and affiliates as much as possible.
      Will definitely keep sharing the process — hoping that a few consistent days like this finally lead to those first real users.

  9. 1

    Affly Media is a digital marketing agency specializing in affiliate and influencer marketing. They run performance-driven campaigns using micro‑influencers, data analytics, and real-time insights to help brands scale effectively.

    1. 1

      Oh, that’s a different company — funny coincidence with the name.

      My Affly is not an agency at all.
      It’s a micro-SaaS I’m building solo — a link tool specifically for affiliates and creators who need CTR/EPC analytics and offer management.

      Affly Media is an agency working with brands,
      and Affly (my project) is an analytics tool for creators.

      And it seems that they are not active now - site is not opening and the last post in instagram was on 2 August.

      Happens more often than you’d think when naming products 😄

  10. 1

    "Manage Your Affiliate Links Like a Pro" that headline doesn't say anything. What does a "Pro" mean in the link management field? Don't use buzz words; describe exactly how your tool separates from the other 200 already existing link management apps.

    If you can't tell why your tool is different, then stop developing right now.

    1. 1

      Thanks for the honest feedback — that’s actually super helpful.

      You’re right: “Pro” is meaningless without context.
      And yeah, there are 200+ link tools out there… but almost all of them were built for generic marketers, not affiliates.

      What makes my tool different is pretty specific:

      • it tracks CTR, EPC, revenue and offer performance — not just clicks

      • it lets affiliates swap offers behind the same link without losing traffic

      • it supports A/B testing for different offers

      • it triggers alerts when CTR/EPC suddenly drop, so you can fix a bad offer before losing the whole day

      • it’s focused on creators who monetize through Amazon, LTK, Pinterest, blogs, etc. — not corporate analytics teams

      You’re right that I should say this upfront instead of hiding behind buzzwords.
      I appreciate the push — messaging is definitely something I’m iterating on.

      1. 2

        I think something like “Maximize Your Revenue with Smart Link Tracking & Testing” would resonate more.

        I’ve been exploring Affly, and I genuinely love the product's direction, especially the analytics and A/B testing features. I noticed a few UX and conversion opportunities that, if refined, could significantly increase sign-ups and user engagement.

        As a UI/UX designer, I specialize in turning strong products into high-converting, friction-free experiences. I can help Affly:

        • sharpen the hero messaging to make the value instantly clear

        • reorganize the feature hierarchy for easier scanning

        • add visual storytelling to guide new users

        • improve CTA clarity to drive more sign-ups

        • introduce subtle design patterns that boost trust and retention

        If you’re open to it, I’d love to share a quick, actionable redesign outline, no long meetings needed.
        Affly has huge potential, and a few UX improvements can push conversions even higher.

        Happy to support if you’re interested.

  11. 1

    Great initiative

    1. 1

      Thanks! Hope it will work)

  12. 1

    This comment was deleted 9 months ago

    1. 1

      Fair point.
      Daily posts keep me accountable, but you’re right — volume matters in early discovery.
      I’m planning to scale outreach and diversify channels instead of relying only on a few DMs.

      Appreciate the direct feedback — it helps.

  13. 1

    This comment was deleted 9 months ago

    1. 1

      Agree completely.
      Right now I'm only collecting basic usage, but not enough to understand where people drop. Adding session recording + small micro-surveys after inactivity makes a ton of sense.

      This is going on my implementation list. Thanks.

  14. 1

    This comment was deleted 9 months ago

    1. 1

      You’re right — the hero is too generic right now.
      I’m working on adding real screenshots + actual alert examples + a “before/after” scenario. Stories like the one you described build 10x more trust than vague claims.

      Thanks for pushing on this.

  15. 1

    This comment was deleted 9 months ago

    1. 1

      This is a great reminder.
      I’m tagging some channels manually, but not consistently — and you’re right, early-stage acquisition needs proper activation tracking.

      I’ll start tagging outreach links with src= and measure which channels produce actual engaged users, not just visits.

  16. 1

    This comment was deleted 9 months ago

    1. 1

      That’s fair.
      Right now alerts use a simple short-term vs baseline comparison, but I fully agree that seasonality matters. A rolling 7-day model with deviation thresholds seems like the right next step.

      Thanks for the concrete numbers — that actually helps a lot.

  17. 1

    This comment was deleted 9 months ago

    1. 1

      Good point.
      Affly resolves the destination at request time — so the redirect isn’t cached globally — but I agree that cache-control and edge behavior need to be documented clearly.

      I’ll review the redirect headers and make sure updates propagate instantly without stale responses. Appreciate the heads up.

  18. 1

    This comment was deleted 9 months ago

    1. 1

      Thanks — this is super useful.
      Right now Affly intentionally keeps attribution simple (click-level, last touch), since most small creators don’t have multi-touch funnels.

      But you’re right: UTM persistence + 30-day window is something I want to add later as a “Pro” feature. I’ll definitely look into your suggestion about building the referral chain — that’s a great call.

    2. 1

      This comment was deleted 9 months ago