How I made 17 sales even before launch 😎

Hey Indiehackers,

I recently launched my new product, "Product Hunt Workbook" on Product Hunt and it ranked #2 Product of the Day.

But here's the part:

I didn't have to wait anxiously for the launch to start making sales.

I made 17 sales of the workbook even before the workbook was ready for launch.

How?

By nurturing my subscribers through emails and then selling pre-orders to them before my product was ready for launch.

Today I'm sharing those emails with you. You can use them to get pre-orders for your product while building the final phase of your product & make sales before launch.

Here are the 3 emails you should send to your email subscribers to make sales through pre-orders:

1) Mail 1 - Connect with your subscriber's problems (7 days before the pre-order sale)

This is the first email you will be sending to your subscribers about what your product is going to be about.

In this email don't talk anything about your product.

talk about this 👇

a) acknowledge the problems and painpoints your subscribers face within your niche

b) share how their life could improve if those problems were solved

c) And ask them to reply to you & let you know how these problems are affecting them

This will let you connect with your subscribers on a personal level, understand their thoughts and optimize your content & product messaging around them.

2) Mail 2 - Share the Background Story (4 days before the pre-order sale)

The best way to get subscribers to trust you and be ready to buy your product when you start selling it,

Is to share with them your story & reason behind building it.

So in this email,

a) share your personal journey & what problems you were facing in your life
b) What motivated you to build this product
c) and how this product will solve the problem.

This story needs to be personal and honest.

3) Mail 3 - Share How Your Product Will Solve their Problems (1 day before the pre-order sale)

This is the mail where you will be pitching the product you've built to solve the problem (Your digital Product / SaaS)

In this email,

i) Share how your product solves the user's problems
ii) How it will solve the problem better than the competition (features, speed, etc)
iii) Ask them to wait for the pre-order email tomorrow

Thank them for being your early believers at the end of the email,

And tell them that you have a special pre-order deal coming up the next day for them. If possible, tell them when they should expect your pre-order email (at what time they'll receive the mail),

To get more opens for your pre-order email.

Pre-Order Sale Email (The Big Day)

Now that the 3 step email sequence is complete,

Your subscribers are now warm and interested in pre-ordering your product.

This is the email where you make your first sale.

In this email, tell them:

i) All features and benefits of getting your product
ii) How each feature will solve their problem
iii) Benefits of pre-ordering it

Share with them what the price of the product will be at launch.

And how much money they can save by pre-ordering it today.

Also, give them an estimated timeline on when you're product will be available for them to access and start using,

So that it will motivate them to pre-order it & increase your sales 📈

And That's it!

This is the exact strategy we used to get 17 pre-orders for our product.

If You Follow all the steps above,

You will be able to make good sales from your pre-order, validate your idea and become profitable even before launching.

And you will be able to launch your product with full confidence 🔥

Did you find this post helpful? Have you tried doing pre-orders for your product? Let me know your thoughts in the comments.