I was always intrigued by the idea of buying an expired domain and building it out by strategically redirecting old URLs to new ones.
Here were my limitations and issues though:
So finally, in October of 2019, I actively started looking for expired domains to build on. Here is how I did it.
I had several quality checks in place before I bought a domain. Here is my list:
I found the perfect domain using:
1.Estibot to monitor daily drops and stats
2. Ahrefs to check backlinks and traffic history
3. Moz for spam score and Domain Authority
4. Majestic for checking daily dropped domain’s current Domain metrics from expireddomains.net
5. Archive.org for domain history
The above went on for two months until I hit Gold.
Starting the last week of November 2019, I started pumping out a few articles. After reading up a lot, and talking to a lot of people who had experience with expired domains, It was clear that I needed to produce content consistently and at scale. I used WordPress, SEOPress, a fast and beautiful paid theme, and thrive-leads. I used Contenteum to optimize articles before publishing, and I made sure I included and answered all questions, and beat the quantitative metrics for each keyword suggested.
I had the redirections plugin monitor 404, to redirect when the content is in place. I sorted “Best by links” on ahrefs and started creating content around the top of the lot. After publishing, I would then redirect from the top of the list to the relevant content. Because this was an old eCommerce website, I redirected categories to categories, and redirected product pages strategically to “Best X under X” articles.
Starting Jan 2020, I made a goal to publish one content piece daily. We did this for at least four months. Hardly any misses, then we switched to weekly publishes. Meanwhile, this was going on after each article was published:
Web 2.0
Bookmarking
I had completed nearly 12 guest posts on mediocre websites. There was enough content now, and I had stopped publishing and improving and interlinking old content that would benefit SEO wise. I plan to sell it on Empire Flippers After hitting the $2000 in profit, monthly mark (expect to get there by January. I have found that generally, websites sell for anywhere between 34x to 48x of their monthly profits. That’s 68k to 96k I am looking forward to this new year!
Or maybe I’ll just keep growing it, who knows :D
This comment was deleted 5 years ago.