How I made it to #7 on PH and got 623 Unique page visits, 279 downloads, and was featured on 2 large publications.
After about a month of planning, we launched WebCheck AI on Product Hunt!
WebCheck AI is a chrome extension that gives you context on what you read online.
Here are our STATS for the week of launch (we had no traffic before launch):
Unique page visitors: 623
Extension Installs: 279
Publications featured: 2
Here is what I did:
Prelaunch:
- Created Upcoming Page on PH's Ship. Pro tip: Make sure to import subscribers for credibility. It will then you show x subscribers instead of 0 and get you more.
- Joined all relevant FB Groups/ Subreddits/ Slack channels.
- Crafted personalized messages for all groups. This is key.
- Twitter PMd 1,000 tech journalists giving them a heads up and asking for feedback.
- Twitter PMd top 500 Product Hunt Makers and Hunter giving them a heads up and asking for feedback.
- Made a list of 50 friends who would UpVote the first hour.
- Found a top Hunter.
Launch Day:
- I spammed every FB Group/ Subreddit/ Slack channel asking sharing my product acting for their support and feedback (not their upvote). Note: each message was personalized to the audience I was posting to.
- I messaged every tech journalist and hunter who had shown interest when I first reached out with a link to the page asking for support and feedback.
- Emailed the subscribers I had amassed on PH's upcoming page.
- Twitter PMd every subscriber I had amassed on PH's upcoming page (PH gives you their twitter handle).
Protips:
- Do NOT ask friends to create PH accounts just to Upvote you. This will affect you negatively. Only ask people who already had active PH accounts.
- Do NOT launch unless you have a top hunter submitting for you. If you look at the PH About Page you will find a list of hunters who have the power to get you featured just by submitting your product. It will be up to you to get upvotes and downloads/ subscriptions but this will get you on the front page.
- Add the PH badge to your site.
- Launch at 12.00 am PST time.
Let me know if you have any questions or if you had a chance to try WebCheck yourself. I would love all the feedback I can get.
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"Joined all relevant FB Groups/ Subreddits/ Slack channels."
Can you kindly share the group list?
"each message was personalized to the audience I was posting to."
what was the length of the message? Did you use emojiis? Can you share one of the messages?
Congrats! Question for ya: How has the PH badge on your site helped you grow?
Good question. It wasn't on our site and that was a mistake. Because of that, I suspect we did not make it to the top 5 ( top 5 products of the day are included on PH's Newsletter and SM accounts) even though we made more UpVotes than some of the products above us. I also noticed PH was posting about products that had the badge on their sites. This is just my suspicion but I have found collaborating info online of other people who think the same thing.
Interesting, I didn't realize that. Thanks for the reply!
This sounds pretty spammy and would probably annoy me, did you get any positive results from this?
Yes. After launch, I went back to the journalists who had responded to my initial message letting them know of our success. This got me 2 posts about WebCheck + 1 no the way.
Pretty good.
Thanks!