How I plan a new course (including real notes)

Yeah, I use it for the sales page but also for the course itself!

After all, you have to constantly be 'selling' during the course to make sure participants are motivated and are receiving value.

TBH I focus on benefits of the course and not the content of the course because that's what information is more useful to the ideal participant in making their decision.

I could show them exactly what they're going to learn. In detail. But - if you aren't an expert in sales already - you don't have the tools to decide whether the curriculum is great or terrible :)