This is my first time launching my own SaaS, and I want to share my progress with you.
Initially, I planned to develop the project with a friend, but he decided not to join me because I'm not a developer. We couldn't agree on the importance of development versus marketing.
Here are my results after 5 months from scratch:
Website: SocLeads (https://socleads.com/)
Product: Scrape emails from Google Maps, Facebook, Instagram, LinkedIn, X (formerly Twitter), and YouTube using keywords, hashtags, or followers
Revenue (total): $13,400
MRR: $4,600
Clients: 119
How did I achieve this?
I hired a developer who created an MVP for $1,300 in one month, with additional improvements costing $900. I then focused on learning marketing. Previously, I had experience only in enterprise sales, so SaaS marketing was entirely new to me.
Here are the results from various channels:
Google Ads: 5,760 visits, 38 paid users, $1,700 costs
SEO: 1,932 visits, 6 paid clients, free
Reddit: 1,299 visits, 4 paid users, free
IndieHackers: 945 visits, 2 paid users, free
Product Hunt: 388 visits, 14th place for the day, 2 paid users, free
I would appreciate any feedback and suggestions for improving my marketing strategy.