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How I Tried to Replicate Airbnb's Obama O's and Cap'n McCain's and Failed
by
Viktor Atanasov
https://twitter.com/viatanas/status/1540330054839783427
What did you do to market the cereal?
Well, the only marketing channel I knew at the time was Facebook, so I just spent some money on Facebook Ads. When I didn't see quick results, I just gave up the project. Classic mistake.
haha yes classic mistake. I wonder how Airbnb marketed their cereal? I think it got picked up by the news if I remember correctly.
I think News + PR, yeah. Definitely worked out for them though!