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9 Comments

🚀 How I validate ideas and generate MRR immediately (System)

Hey all,

I was recently replying to a post on the use of landing pages for idea validation and I thought my response could be helpful for other indie hackers.

I use a landing page that can accept payments (free on Mailchimp) in combination with prospective customer conversations to validate my ideas. To get these convos I use a form of growth hacking (that I offered as a service for my last Saas).

Here's what I do:

  1. Prospective customer begins the conversation

  2. I make small talk and then ask them something along the lines of "What's the #1 thing holding you back from making more money from your (real estate business, clothing brand, saas company, whatever customer I'm targeting yk...)"

  3. If my product idea relates to their #1 problem 8/10 times, I know I've got a good start (sometimes I'll go into these convos without a product idea and by hearing their #1 problems I can Immediately come up with Saas ideas)

  4. I'll ask them more about their problem (See what they're doing to solve it currently, how much of a problem it is, how much of a budget they might have to solve it, ect...).

  5. I propose a price for the product and ask if they'd pay for it. If they say yes, I actually go for the sale and send them to the landing page to accept the payment.

  6. The landing page might have more info about the product, and maybe a demonstration of how it might work. But mainly it serves to actually collect the payment. Email signups are not validation!!!! If you want to know if people will pay for this product, then collect payments! Not just emails!

  7. It should also be noted that I am fully transparent that the product isn't ready yet, people might get angry if they pay and feel like they've been deceived. After the purchase, I like to put new users in a discord group where I keep them updated on the development/get feedback upon release.

If you want to know more about my process I'm happy to talk about it! Either reply to this, shoot me a dm on Instagram @owenthurm, or dm me on Twitter @owenthurm1.

🚨 I'm working on a no-code/low-code frontend as a service specifically for Saas apps. I want to save you the hassle/time of coding in React and hiring freelancers and I want to do it all seamlessly. If that's something that could help you out subscribe to my email list here!
https://mailchi.mp/91f0f871e93d/fender

And follow me on Twitter (@owenthurm1) if you'd like to follow along... I'll be #BuildingInPublic there!

posted to Icon for group Ideas and Validation
Ideas and Validation
on March 29, 2021
  1. 6

    "Email signups are not validation!!!!" thissssssssss

  2. 2
    1. If my product idea relates to their #1 problem 8/10 times, I know I've got a good start

    For this to happen, we need to Validate the problem first.

  3. 2

    Hey!

    Can you describe what were the projects in which you used this system about?

    1. 1

      Sure! @Chumra

      1. I had an idea to make a trading journal app for Forex traders. I found that they thought this was a “good idea”, but when asked to pay, they were perfectly happy using excel. You can see the landing page I made for this here https://mailchi.mp/0f9843879e5f/oraclejournal
        And if you did want to collect emails from everyone you spoke to and wasn’t ready to buy you could use something like this opt in here http://oracleforex.net/
        Depending on how the convo went I would send them to either landing page.

      2. I had an idea for an IG automation app that would help small clothing brands get customers. I found that this was a huge problem for them and they were indeed willing to pay a decent amount to solve it. In five days I was able to get 7 users to pay me up front for two months before I even started on the software (anything less than this is not validation) You can see the landing page I made for that here https://mailchi.mp/5a3e4025edf7/appareltraffic

      3. I currently want to pivot my IG automation to help entrepreneurs and Indie hackers get their initial users and get to 1-2k MRR (I like this audience more and I think I’ll have a lot more fun serving them). So far in my discussions I’ve found that this is a huge problem. I haven’t made a landing page for this yet, but you can check out the Saas I’m pivoting from here https://grwthapp.com

      If you’d like to hear more details or are interested in my new Saas idea, shoot me a dm on Twitter @owenthurm1 or IG @owenthurm, I’d love to talk (and I wish Indiehackers had a private message feature).

      1. 1

        Thank you for such an extensive answer! Followed you on twitter :)

  4. 2

    Nice post, you just earned yourself a follower :)

  5. 1

    To get these convos I use a form of growth hacking (that I offered as a service for my last Saas)

    Can you tell more about your form of growth hacking?

    1. 2

      I did Instagram Automation to get DMs from potential customers

      https://grwthapp.com

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