I've just been wondering since i'm relatively new to all of this. How important is having subscribers on your mailing list in terms of overall growth when your app is not yet available?
2 days ago i've begun advertising via google ads, and instagram.
I've noticed people there are people following me and saving my posts to their account about my website but not subscribing to the email list for when it launches.
If I put myself in their footsteps, or as a customer. I don't usually EVER subscribe to mailing lists. What I do is bookmark, save, etc if it's related to an app and it's not yet launched. It's hard to be upset about it when I myself as a customer doesn't ever do the same but I will use an app once it's available.
I believe that when I launch the actual app, I should have users interested in using it even though people aren't on the mailing list.
Am I wrong or not?