How is it best to set the pricing for a specific-niche service?

I have created the first of a kind strategic prioritizer 1st things 1st:

It's for people who want to prioritize their choices by multiple criteria and get them sorted by importance.

I suppose that people make strategic decisions 1 or 2 times in a year at most. So they would prioritize once or twice and then would live according to their plans. Making that assumption, I want to market my tool as a highly valuable investment with non recurring payments.

At the moment the pricing is set as 50-70€ per month for individuals, or 100-120€ per month for teams (where multiple people can use the tool together).

Is that a reasonable pricing? If not yet,

should I rather ask for 100-140€ per year for individuals and 200-240€ per year and show the prices on a monthly basis with the possibility to only pay for the whole year?
do I need to increase the quality to match those prices?
do I need to introduce discounts?
do I need to introduce affiliate links?

Aidas Bendoraitis

posted to

Money

on February 17, 2020

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Price is never a concern of mine. If you demonstrate the value of service and you fill a void or fix a pain point someone has, people will always find a way to pay for it.

CharlieFox

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4 years ago
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  To add: assuming your product is SaaS you want to be hitting the 80-90% profit margin. Price accordingly. I.e: (X: What does it cost you to acquire a customer and deploy them > Y: how much of your time is spent acquiring said customer > Z: time spent supporting the customer) X + Y + Z = Cost to you
  
  Hope this helps!
  
  CharlieFox
  
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  4 years ago
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