How I've grown my product to $400 MRR, and how I plan to keep growing

For some context, my product is SEOCopy.ai, and I launched the MVP for it at the end of June. Since then, I’ve grown it to 20+ customers and $400/month revenue.

How I’ve grown so far:

💁‍♂️ Posting here on IndieHackers - This has been my greatest channel, and has gained me 10+ customers. I write about revenue updates, new features, and things I've learnt along the way. As well as gaining customers, I’ve also met a few cool people on here that have reached out to me on Twitter.

🐦 Posting on Twitter - I’ve had a few customers from here, but mostly free signups, as I’m guessing people on Twitter are mostly interested in just seeing my product and how it works. However, this has definitely been the most invaluable. I've formed some great friendships in the process, and the motivation that you get from the building in public community is unrivalled.

🤖 Posting on Reddit - I've had mixed success from this, and I've learnt that you need to be quite strategic in your approach if your end goal is going to be promoting your product. The best success I've had is from related subreddits like /r/EntrepreneurRideAlong and /r/GPT3. To help identify conversations/subreddits related to your product, I highly recommend checking out GummySearch.com.

🔍 Focus on SEO - I've had some traffic and signups from organic search, but this is now my current and ongoing focus to grow. I'm using Katlinks.io to help identify long-tail keywords and track current positioning.

How I’m going to keep growing and get past the $1k MRR milestone:

🧵 Start a long-term Twitter thread - I'm soon starting a thread where I use my product SEOCopy.ai to write blog posts for my 100% AI generated Blog. I'll be posting regularly with updates on new posts, new keyword research and hopefully newly ranked keywords.

❄️ Cold outreach - Because my product is primarily aimed at agencies, I know that there's definitely room for growth in this channel since agencies usually have a decent sized budget to spend on new tools.

🔁 Keep posting on IH/Twitter/Reddit - If it’s not broke, then don’t fix it. All of these channels have brought me customers/sign ups/connections, and I plan to keep posting regularly.

What I’ve learnt:

Firstly, consistency is key. If you stop posting regularly, then you lose momentum, and if you lose momentum then you lose engagement. If you don’t have any engagement on your posts then you’re practically just speaking into thin air, which is a waste of time that could ultimately be better spent elsewhere.

Lastly, having a primary support network is crucial. I’ve made some great friends on Twitter and IndieHackers, and having their support, even just for motivation sake, is vital. You can easily make friends on Twitter by DM’ing people and striking up a conversation.