How Jason Levin Built Memelord Without Writing a Line of Code

Jakob here 🖐

In my newsletter Fake Mayo I share weekly stories (interviews) of how founders got their first customers.

https://www.fakemayo.com/subscribe

Jason Levin, 27, is the founder of Memelord, a company born from years of making people laugh online. Long before founding a startup, Jason was a teenage creator—making Photoshop art, YouTube videos, and memes that entertained his friends and followers.

At 23, determined to avoid corporate life, he began growing an audience on X, writing viral threads about marketing and creativity. Freelancing as a ghostwriter for startups, he realized two things: humor would become increasingly valuable in the age of AI—and most founders aren’t geniuses, just scrappy. That insight led him to build Memelord, even without coding skills.

He launched with a $6.90/month meme newsletter, Meme Alerts, which quickly grew to $1,000/month. Using YouTube tutorials and Red Bull-fueled nights, he built the first version of Memelord in three weeks. Within nine months, it hit $100K ARR—without spending a dollar on ads.

Soon after, Jason raised $3 million to scale the company. Now, Memelord serves thousands of marketers at brands like beehiiv, Morning Brew, and Coinbase. Jason’s journey proves you don’t need to code—or follow the rules—to build something people love.

For him, Memelord isn’t just a business. It’s a lifelong art project in internet comedy.

Read the full story
https://www.fakemayo.com/p/how-jason-levin-makes-millions-from-memes

Interested in more growth stories from founders? Subscribe and learn from two weekly interviews.
https://www.fakemayo.com/subscribe