In a country like China where about 989 million people use the internet, over 90 percent of internet users consumed online video content. In fact, the number of people regularly consuming online video content grew at a faster pace than that of the overall internet users in the country.
Chinaβs appetite for online entertainment content has seen explosive growth. In 2021, the estimated revenue of the online video market in China was approximately 131 billion yuan, double the revenue of 2016. The Chinese online video market was dominated by three tech giants: Baidu (iQiyi), Alibaba (Youku Tudou), and Tencent (Tencent or QQ Video), collectively known as BATs.
The below article provides you with a brief analysis of the top 10 video marketing platforms in China to help you to grasp the general situation of Chinaβs video marketing.
https://www.enlybee.com/guide-to-china-video-marketing-top-10-platforms-in-2021/