How long does it take for LinkedIn invitations to be accepted on average? Our study on 16,492 invitations

Hey everybody!

I was curious so I thought other people might be too: We ran an analysis on all LinkedIn invitations sent via www.botdog.co in May 2024.

Here's what we found:

Invitations send: 16,492 (66% of them with no invitation note, 34% with a note)

Total invitations accepted: 6,043 (37% conversion rate on average)

Out of all invitations that are accepted:

• 21% are accepted within the first hour (🤯)
• 63% are accepted within the first day
• 88% are accepted within the first week
• 99% are accepted within the first 30 days
  (see graph above)

What I think it means:

• LinkedIn really works (I mean, 37% conversion rate at scale?? that's huge), and it's our responsibility to keep it a very clean and sustainable channel (have good outreach message, give a lot of value to people for free, etc.)
• If you want to connect with someone, you really want to be in that top list of the last 3 invitations received (in "My network"), dropping out of that top 3 list probably explains why the acceptance rate then drops (probably happens within 12-24 hours)
  
• If someone didn't accept an invite within the first week, it's unlikely they will ever
• You can withdraw invitations manually (go to My Network > See all > Sent) then LinkedIn allows you to re-send the invitations if you wait 30 days. I don't think there's a limitation to this, so if you really mean to connect with someone it's worth doing this (also Botdog can do that for you :)).

Hope that's useful, I have all the data and I'm thinking of other analysis to run so hit me if you have ideas or questions! I could measure the impact of the invitation note, the ideal length of message etc. Go go go 👇