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How many non-software/marketing businesses are on Indie Hackers?

@channingallen and anyone else - Does anyone know how many members here work on non-software/marketing businesses?

I’m interested to learn if their growth and marketing methods differ much from those in software businesses.

on September 23, 2023
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    Hi @creative531

    I described it in my reply to @jimmylipham below.

    I develop custom software, but I've run several physical world businesses as well. I’m presently working on diversifying away from custom software.

    I'm interested in both digital and non-digital businesses, but there don't seem to be many non-digital businesses on IH. So: "Where is the IH for physical products"?

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    What sort of business do you have?

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    Heya 👋

    Running a decently successful business that revolves around manufacturing aftermarket products for really niche/high-end hobby products.

    As far as growth and marketing, in niches its mostly with affinity groups. I've collected things in said niche for years so I know who's who for the most part. When we launch a new product, people want to hear about what we're doing because they're so into the space. We have a mailing list of people who have purchased physical products from us before, we do massive black friday sales and we advertise into forums where our target audience hangs out (and the forum gets a taste of the sale).

    It's most definitely "harder work" on the fulfillment side, but I still get to write software as I design/manufacture/sell the entire product (and it has code on it).

    What are you hacking on?

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      Hi,

      Sounds like a great business you’ve built.

      I’ve been a developer of custom software for a long time. But over the same time period, I’ve been the MD/CEO/CFO/Leader/Advisor for several businesses in lots of different non-digital industries. That experience made me wonder where all the non-tech founders were in places like IH – it seems they’re not here.

      I’m presently working on diversifying away from custom software. The market changed after Covid, and the rise of AI and no-code tools since then means I think the custom software market is going to change very significantly in the next few years – not in a positive way.

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      Hi Abdola,

      What sort of business do you have?

      Are your growth and marketing methods different in any significant way from the ones used by software people on Indie Hackers?