I asked this simple question on Twitter and I was pretty amazed at the responses. Some great ideas in here, founder friends ;)
We raised our 1st round with:
1 deck, two versions of the "ask". 15 slides with a few appendix slides.
A very detailed "investment memo" which went deep, about 10 pages (google doc). The investment memo was only sent to investors who showed genuine interest.
That's great, Ali. Thanks for sharing! If you don't mind me asking, what kind of resources or tools did you utilize for the memo? Any helpful tips would be welcome.
No problem. The investment memo was actually put together by one of our investors as they were syndicating the deal and wanted to provide it to their LPS. We took their draft and then edited it ourselves. We then sent the memo to only those investors who expressed very strong interest....which was usually after a 1st meeting and deck review. Hope that helps. If you want to see it, I can do a screen share and show you how it is laid out. Feel free to email me: ali@truerev.com
Fundraising Materials
In order to go fundraising, you will need to prepare high quality, presentable, clean and clear fundraising materials, including: (1) a one-pager that highlights key facts about your company which will be used to introduce you to potential investors, (2) the pitch deck (10-15 pages) that you will use when presenting to investors, (3) backup slides to your pitch deck that contain more detail on your business (4) financial assumptions model showing how you are thinking through cash needs and your expectations for growth.
Thanks, Ruslan. This is super helpful to know!
Agreed. I typically advice founders to have a 10 min version, and a 20 min version.
Great to know, Alejandro.
This was a great question @SnehaSaigal!
The responses were super insightful for founders as they go about fundraising effort.
Thanks so much, Eric. Indeed, there were some really great insights here.
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Great idea, Mick.