I’ve gotten my web app pretty close to official PAID launch 😳 (just working on Stripe integration, some legal stuff and one / two more features).
I intend to spend the next month or two on pretty much just marketing other than for those essential bits, so that I can gauge real user responses and viability
At the same time, I have just come up with another project that I’m pretty excited about, and want to work on it for say 1.5-2 days a week. I built the landing page for it today.
I’m curious as to what the IH community’s thoughts are on when one might be spread too thin. I think for me, 70/30% split would be interesting and help my work diversified, but I can also see myself being run ragged due to the demands of trying to run multiple projects.
What do you all think, and what have your experiences have been like?
JP
Working on several at a time can work, depends on you personally and the way that you can work and focus.
But key is to make sure that the primary focus stays steady on the biggest reward, not switching each day. One will be closer to the line of success than the others, you need to drive that over the line until it is self sufficient, before switching priority to the next.
Once each project sustains itself, get that project a partner who maintains its effort.
The problem is, you divide your energy between a lot of things. That's one of the reasons we took this month to finish all the mini side projects. You always have something in mind that is unfinished. All this stuff has to go out of my head.
@mijustin wrote a great blogpost about it. https://justinjackson.ca/more-stuff-or-better-stuff
The dilema between, variety and concentrating on one thing.
I personally can handle many projects, but only through Gitlab. Without a project management software you lose track. But I'm trying to change that for the next few years.
Thanks! I’ll check out Gitlab also. I wasn’t even aware that it did project management 😅
It actually has everything I need. Issues, Milestones, Canban Boards, Reminder emails, and so on and so on.
Example:

Oh it looks great, looks like I’ll be saving time vs my current bitbucket+trello combo.
With my software agency background, I used to be able to juggle multiple projects at a time. These days I prefer to have hunker down and focus on one thing at a time to preserve my sanity 😂
This is my typical week as a full time employee of company X with 2 products and more launching soon.
An overview
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What I usually do
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I do daily scrums with my amazing guy for product A for 30min max between 8:00am - 9am(Either before I leave the house or when am commuting to work place). This can be on Whatsapp text or if there is anything that requires we do a call, we do it before i leave the house. This is to have a plan for the day, discuss on what happened the day before, whether there were any roadblocks, anyone needs support from the other guy and what to work on that day.
Between by 8hr job, my Whatsapp is always on the PC just incase my guy has an issue that needs to be addressed. I usually check my emails once in a while or check my admin dashboard and open payments page, then users and close it :D Just to see if we are making any money.
30min lunch time, we usually call it ping time- like hey man, Iam done with my lunch, tsup there? is everything ok? This is not mandatory though I feel comfortable checking if my guy is ok.
After work, I usually get into the house at around 6:30pm. For 3hrs, it's family time until 10pm or 9:30pm. After this, I usually do like 2 or 3hrs on either of the projects. Be it creating a marketing plan, or working on a feature x or just catching up with my product A.
and the cycle goes on for the entire week.
Summary
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I feel totally ok with working on multiple projects at a time
When I am done with an MVP of product X, I do marketing for like a week - this becomes the primary product - then get another project to code(secondary product) as I monitor my marketing strategy, fix bugs and iterate on product X. I can't stay more than 1 week without coding. Note: I am super fast in coding because I use the stacks am familiar with - 5hrs of my coding time is really a lot.
I don't want to get stuck in one product for months only to realise it doesn't have any potential. I try to experiment with multiple until I get one I can purely concentrate on.
Gosh that’s intense. Good for you! I think a part of my difficulty is that I’m transitioning to being more of a coder, so things take a bit longer. I have to work out what works for me, I guess!
Running our company occupies the most of my time, but I try to dedicate at least an hour or two each day to working on side projects. I have a half dozen websites I’ve been building up, some for a couple years now. I like it because I’m easily distracted and it lets me put some variation into my day, and I can build projects without pressure.
That’s awesome. Yeah I think some variety is good for me also for the same reasons. The question is whether it’s enough variety (as opposed to other life stuff).
I try to stick to 1 project at a time because I know even if I plan on a 70/30% I'll almost always gravitate toward the new project. The exception is if one project seems like a good traffic/lead generator for the other. It depends on your goals though. Are you trying to turn your current project into a business?
Focus on one project at a time block a decent amount of time for it.
Having your brain swap between coding and marketing is never good. You won't be able to come up with the best ideas.
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Yeah that’s a good idea. It might help me be a little more mindful about what to priorise also.