How many tools do you use for marketing automation?

What's your marketing automation like? What tools do you use and how much does it cost for your company?

Our marketing automation is primarily targeted at new free trial users. We want to educate them and make it easy to talk to us if they have any questions.

To make that happen, we use Mailchimp to send out automated emails and newsletters, Pipedrive to manage our customer success pipeline, our own tool Outfunnel to keep Mailchimp and Pipedrive in sync and to track our web visitors, and Calendly for automating the process of scheduling meetings. All of this costs us less than $ 50 per month.

We described our marketing automation in this blog post. If this topic interests you, check it out: https://outfunnel.com/email-marketing-automation-how-to-do-it-with-outfunnel/