How Marie Martens scaled Tally to $100,000 MRR 🤯👇

In this case study, we learn how Marie Martens grew her form builder Tally.so with her co-founder (and partner) Filip to 250,000 users and an MRR of $100,000.

🧠The founder(s)

I’m Marie, co-founder of Tally. I founded Tally in 2020 together with Filip, technical co-founder and partner in life.

Tally is an intuitive form builder (you can just start typing as in a text document) and we offer unlimited forms and submissions for free.

🌱 The idea:

We wanted to make form building easy, beautiful, and free without limits (so there are no limits on the number of responses, input fields, or forms).

We’re also big fans of the notion’s editor approach and wanted to create a fast, seamless, and fun form-building experience where you start from a blank page and can create any type of form by just typing text or adding blocks.

🚀 The Launch:

In March 2021 we felt ready to launch on Product Hunt. We had a small community of 1.500 users and released some of the crucial features to be able to compete with other form builders out there.

Our launch was a rollercoaster and we ended as product #4 of the day. We doubled our user base (from 1.500 to 3.000 users) after the launch and Product Hunt has been an instrumental step in gaining exposure.

📈 The numbers:

We recently reached $100K MRR and have 250.000 users.

🤓 Read all about how the strategies and more...

https://www.zerotosaas.com/articles/marie-martens-tally-forms-100k-mrr