How Melbourne Businesses Waste Money on Google Ads (And How I Fix It Fast)

I run PPC Artisan, a specialised Google Ads and Meta Ads service based in Melbourne, and after auditing dozens of accounts I keep seeing the same three issues over and over again.

1. Broad match without signals

Small businesses often use broad match without any audience signals or conversion tracking. This burns budget extremely fast.

2. Suburb targeting is too wide

Half the accounts I audit are targeting the entire state, or suburbs they don’t even serve. A tight location strategy alone can save thousands.

3. No intent filtering

Most service businesses convert on fewer than 15 keywords, yet many campaigns run 40–80 keywords with mixed intent.

If you want to see real examples, case studies, or how I structure PPC accounts for high-intent traffic and lower waste, you can check out my website here:

https://ppc-artisan.com.au

Happy to answer any questions or give feedback if someone wants their account reviewed.