
Recently, I read a tweet that blew my mind.
How does a simple mini tool or app get 300,000 views in just 40 hours, almost 7,000+ upvotes on Product Hunt, and thousands of high-quality backlinks from authoritative sites!!
The mini tool I’m sharing is Twitter Roast, which brutally roasts your Twitter profile. It’s so much fun to watch, and it was created by their parent company, Wordwave.
This is a smart move to attract views from the same niche audience.
Their founder also shared valuable insights - Source!!
Building a mini tool can boost your main product or startup. Many companies do this to get millions of organic visits and rank for high-traffic keywords. They create mini tools to promote their main business.
Here are some examples you can learn from, and I use most of them:
Ahrefs’ SEO Keyword Generator (Link)
Shopify’s Business Name Generator
Grammarly's Plagiarism Checker
In short, build a free mini tool that solves a specific problem and is related to your main product. It should either be a cool idea or target the right traffic keywords.
I hope you find this marketing hack useful! By the way, I build Notion templates to make your marketing organised and simple - http://marketingtemplates.store !!
Thanks for your time!!