How much are willing to pay for a 20-page eBook lead magnet?
Hello founders! I'm developing a new content creation service. As part of my research, I would like to know how much are you willing to pay for the following lead magnets?
A. 10-page eBook
B. 1-page checklist
C. 1-page cheatsheet
D. 10-page whitepaper
E. 10-page report
F. 5-page brochure
Thanks in advance!
- Angela
It's hard to tell the price without any context about your lead magnet.
I'm personally a friend of CopyHackers, KlientBoost, and Drift. Their downloadable contents are insanely useful and free. Not trying to compare quality and price. My opinion is you should do a quality research instead of price research.
Little observation for my free lead magnet, on average every 50 subscriptions will bring me around $150-200 in revenue.
All the best!
Hey Felix! Thanks for your input. Your suggestion will help me fast track my research. Great stuff!
I highly recommend listening to this episode about talking to customers. There's some good info in there about what kinds of questions to ask vs not ask, and asking whether people would hypothetically be willing to pay (or how much) usually results in unreliable answers. So hopefully Rob's tips will save you some time and false learnings!
Hello Courtland! Big fan here. Thank you for pointing me to the right source. I appreciate it very much. Listening to the podcast in 1..2..3..