I recently came across this article and it got me wondering, how much do indie founders spend on marketing their SaaS?
https://is.gd/XxiMYZ
I would be grateful if you can share your marketing budget & spend per channel. It would help the community immensely.
I just spent $750 and got ~2,000 website clicks from which ~20 signed-up from which 0 subscribed (yet 🤞🏻).
Meanwhile tweeting daily about the progress of wishkit.io got me less website clicks but higher sign-up AND subscriber ratio.
Prime example of cold vs. warm outreach.
My key takeaway is: If you are in the early stage of your SaaS (below $500/m).
Don't spent any money on paid advertising but invest your resources into free advertisement: Youtube, TikTok, Twitter, LinkedIn, etc.
🙂