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19 Comments

How much does domain name matter?

Should the name of your product always depend on what domain names are available? Does it matter if it's .com or .io or .whatever? Does the product name even matter, or is success just a function of solving people's problems well?

And a related question: has anyone had an unsuccessful business under one domain name, then switched the domain name and had success?

Please share your links and your opinions! 😄

posted to Icon for group Product Development
Product Development
on February 28, 2022
  1. 4

    Notion was insanely successful with a .SO domain -- the TLD for Somalia. Domains probably don't matter that much, except if your only options are domain extensions that sound ridiculous or over-the-top.

    I don't think any specific TLD carries SEO penalties. But I hear that those overused by spammers (like .XYZ) tend to trigger spam filters more than you'd expect -- making it harder to get your emails properly delivered. Not sure how much truth there is to that, though.

  2. 3

    It's just a single data point but Pieter Levels had a tweet on this showing a significant uptick in traffic after redirecting remoteok.io to remoteok.com. Like I say, just a single data point but interesting...

    1. 1

      Really interesting. Thanks for sharing!

    2. 1

      This was the comment i was hunting for

  3. 1

    It does for my URL Shortener T.LY but for many of my other projects, I always try to get a decent .com. If your app is going to be for developers/techies then I would say the domain will not matter as much.

  4. 1

    i have this question i my mind, please wich was the best domain in this time io or com ?

  5. 1

    I'd say a good domain name matters, but you can be creative with the TLD.

    A personal example: I launched www.wordle.global last week thursday, and two days later it was ranking 3rd for "wordle english" and similarly in the top 10 for other high volume search queries like that.

    I didn't do anything particular; I only launched on producthunt. But the domain name and page titles seem to have convinced Bing to rank the site high. Google is still lagging there, probably because it has close to 0 backlinks.

    In short, domain names do matter, but .com doesn't really matter.

  6. 1

    I've just secured a .co and .io for my new project.
    Focus on a short, meaningful and marketable name first.

  7. 1

    IMO domain name matters a lot but TLD does not matter at all. In the web3 space I see a lot of .xyz and .io and these are companies leading the pack.

    I think the days of people assuming a domain is a .com, or even that a .com is better or more professional are going. And that is a good thing because noboday actually wants to spend thousands of $ on the domain!

    Obviously I'd still get the .com if it's available and at a good price but imo the money is better spent elsewhere.

  8. 1

    Yes, I think the name matters a lot: whether it's a movie, a book, a company or a product, your [domain] name is your first impression, and it counts.

    It's extremely hard to change your name once you've become established. Getting it right from the start saves a lot of pain later. Just ask mailchimp, who have never quite escaped the narrowness of "mail" or the chimpiness of "chimp".

    .com is best, .co is OK, .io works if it's dev-focused, .fm if it's podcast-focused, .media if it's media-focused. Other domain names can be a liability. Again, just ask Notion, who have long struggled with their .so domain name being blocked by anti-Somali IT teams.

    If your product is unique, or has a unique aspect to it, you should be able to find a .com domain name that's free!

  9. 1

    I honestly don’t know, but I read that it doesn’t matter.

    But in the past couple months I’ve launched two websites using the .photo extension, both rank incredibly well.

    For these sites the name (edit.photo and redact.photo) matches the search query, and maybe because it’s such a close match it gets some bonus points?

  10. 1

    From my experience I felt domain names doesn't matter much( .com is good but not very important) . Its the quality of the product which matters most. I have a product Watermark.ink which is not a .com extention and in popularity it is doing very well.

  11. 1

    It really depends on your business. If you’re a business that you hope people are searching for and finding successfully, then yes it matters. But if your customer visit your site after initial outreach from you and that’s it, then no it doesn’t matter all that much.

    There are a number of insanely successful businesses from each TLD - .com, .co, .org, .net, .I’m, etc.

    There are also a number of examples of NAME changes in a company that lead to success but I can’t think of domain name linkages.

  12. 1

    I'd say it is highly desirable. My product didn't have a name at all for the longest time because I couldn't find a matching domain that was free. I had a few criteria:

    1. It was easy to spell.
    2. The TLD was relatively common.
    3. I liked it.

    Basically everything in the .com space is taken so I started looking .io and .dev since I am building a developer tool and those domains are pretty common in that space.

  13. 1

    I've seen several projects around twitter in here. I occasionally want to check them yet I never remember their name, google search doesn't work. I try for a few minutes and give up. They don't necessarily will be successful just because of their domain but they are losing potential visits just because of a bad name, branding and marketing.

    They could get away with it, if they provide something that I need to check more frequently. Like google suppose to be search .com, if domain name was everything. It could be loolge or geeglo and we would still know its existence. I still remember altavista even tho I didn't visit it for the past 10+ years.

    Anything can be successful with the most ludicrous name. If I visit a page with such a name 10 times a day, I'll remember it's name even if I don't need to. A single keystroke will bring the site thanks to the browser's history.

    On the other hand having search .com for a search engine project gives you an unfair advantage. But duckduckgo works as well. :)

  14. 1

    My brief thoughts:

    • domain name matters bc it should be catchy and memorable.
    • domain name is not as important as having an excellent product that solves a problem well.
    • domain name is not as important as how you market and reach customers.
    1. 1

      I think the third point is confused by the fact that domains impact how you market and reach customers. The issue of mail deliverability is one that even google faces on .xyz

      https://www.spotvirtual.com/blog/the-perils-of-an-xyz-domain/

      1. 2

        That's a great point!

  15. 1

    This comment was deleted 3 years ago.

    1. 1

      Completely agree. Our business took off once we acquired kabinet.com - we were originally at kabinethome.com but the credibility our one word domain brought us has been our best investment to date. Please aren't confused or scared to check you out when you have a nice domain.

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