How Much Does Penetration Testing Actually Cost

Security is one of those topics where everyone knows it matters — but pricing always feels opaque.

I’ve seen quotes range wildly (sometimes 5x+) for the “same service,” all because:

• The scope wasn’t defined
• Environments weren’t communicated
• deliverables weren’t clear
• retests weren’t included

If you’re budgeting for security reviews or evaluating vendors, having a clear cost framework helps you compare apples to apples.

I put together a breakdown of real cost drivers and pricing approaches most teams overlook:
https://www.excellentwebworld.com/penetration-testing-cost/

For teams that have done this — what was the biggest surprise in the quote you received?