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8 Comments

How Much Should I Charge for Advertising on My Website?

I launched nomadicteachers.com this week.
It's been 72 hours and 312 international teachers have become members.

Earlier today, I reached out to a tax expert that specializes in doing taxes for international teachers to help complete my own taxes. I also mentioned my site to the tax advisor, which is comprised of exactly the clientele that he helps. He said, "With regard to the advertising, I would be very interested in doing so."

He also said, the average price a client pays to get their taxes completed by him is $350.

My site could be an excellent source of new clients for him.

My question is, how much should I charge him for advertising on my website?
Btw, I asked about a referral link, and it sounds like he's not able to provide one.

Thanks in advance,

on February 26, 2022
  1. 4

    What about a pay per lead where you collect the coordinates for him, and forward them to him.

    If the average transaction is around 350, you can probably charge around 35-50 per lead.

    And if at some point he stops paying, you can probably find another accountant willing to pay for those leads, whereas if it's an affiliate link it's a bit more complex.

    1. 1

      I agree this is a great way to start. You can use form to email services like mailthis.to to start quickly to test waters.

    2. 1

      Hey @martdi and @cyclonefanatic, thanks so much for your input. A pay per lead sounds good. How does that work? - create a form for the user to fill out, and then send the info to the tax advisor?

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        This is how I would go about it. You would have to negociate a deal with the tax advisor, for instance when/how you get paid and how you send the lead to him, but that's the gist of it.

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          Got it, thanks for your help!

    3. 1

      This is the right answer. Pay Per Lead would work perfect for this situation

  2. 1

    i also think you should go with pay per lead as i do with my websites. https://www.surveyzop.com/

    1. 1

      Hi Celalsur, thanks for your response. Can you walk me through a little what pay per lead template looks like? Do you create a form, and what info do you ask for up front? And also, doesn't the user prefer to go directly to the site of the sponsor - in my case a tax advisor? To eliminate this, do you just not put the info to the sponsor's site? Is there a way that the form gets sent to the tax advisor, but I can still see how many people submitted their info, or do you generate a CSV file and send it over every day/week/? As you can see, I have a number of questions.

      Would you share an example of what this looks like from your site or another site that does the same? If you prefer email instead of on the forum, just check my IH profile and you'll see my email. Cheers.