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If you want to showcase the proof-of-concept on the landing pages at the ideation stage, how much time do you spend on building them? Just out of curiosity.
I have spent 16 months full time on building landing pages.
Don't waste any time with landing pages, make a few calls and send some emails.
Once you understand the problem then you can create a landing page.
Crazy for a founder of a website builder to say right?
Not really I want IHs to be successful and i see so many founders wasting time doing useless stuff.
Creating their own landing pages (use a free/paid template or website builder), hosting their own blog, building instead of talking with customers.
What about having a domain and a quick landing page as a proof of seriousness? After the customer conversation, we can point them to the page and let them to sign up with emails?
Even when I had all of that customers didn't really care.
In our minds it makes us seem serious. But if a customer has a problem they won't care.
Great comment. Thanks Volkan!
I was thinking of the same thing, too. Building landing page without talking to customers can be a waste of time.
About an hour per landing page or so
My product Story Creator has several landing pages. I created the home page in a few hours.
This was the Sketch version. Coding it took a day. Then there were constant revisions. After talking to users and focusing on sales first.
Get something up quickly, talk to users fast. Focus on your product. I would say spend 1-4 hours per week on your landing page.
I am adding more landing pages like this one for Podcast to Video this took me a few hours last night. Since I have a content strategy of 3 new content items. Over time I was able to have a few YouTube videos ready to go.
The screenshots and videos all came after some development of the product and understanding what customers want.
The takeaway is it shouldn't take more than 2-4 hours at a time. 4 hours should be the max, move onto other things. Then iterate and add pages based on offering customers value and for SEO.
Never finished, I always testing my copywriting
Honestly, about 24-48 hours. There are so many no-code builders to use these days, it's not hard at all.
I'd say for the initial setup of your landing page take 4 to 6 hours and then every week 2 hours. This is only for changing your copywriting, not much of design-related stuff.
I think it depends on what kind of proof-of-concept that you're trying to showcase.
If you're building complex software that requires users to try it out as a proof-of-concept, you might need to build an MVP and gather feedback to see whether it's worth it to pursue.
However, if your product can be visualized in media e.g. video, images, notes etc, a landing page with its own domain will prove useful to showcase it to the public. Add an action button to gather email and build a list. Introduce yourself and your team to build trust. You can do all of these in a simple landing page.
Here's an example: https://cssscan.oneprofile.page
This page was created using https://oneprofile.page. As a disclaimer, I built this product.