How much will you pay for a Tshirt that truly captures your passion?
Hey folks,
I am building a t-shirt company for an audience similar to yours, one that's very passionate about a subject. The designs will capture the inside jokes, captivating visuals, nostalgia of this subject.
My question: How much would you as a customer pay for these t-shirts? Assume you are in US/UK/EU
I am sitting in India and building this, so I don't know what people pay for t-shirts in these markets.
Assume a t-shirt with generic printed graphics costs X (~ €15 where I live).
If I'm a fan of a brand, company or band – I would buy their t-shirt from them for up to 2X or 3X. As an example, there was a period when I was going through SufferFest cycling training videos. I was fan of the tough workouts, and wanted to associate with the "I will kick my ass today to kick yours tomorrow" ethos. So I considered getting their cycling kit: https://thesufferfest.com/products/darkside-kit
I didn't care too much about the product quality, or the fact I already had a wardrobe full of cycling kits.
I would not buy t-shirts with inside jokes or memes printed on them, too cringey for me.
I would consider buying a T-shirt with minimalist original artwork, but not for much above X.
As you can probably tell, not a big t-shirt buyer...
I believe it's pretty hard to put a number on it before seeing the uniqueness and quality of the shirts.
Everything up to like 50 euro is usually a no-brainer for me. If you shoot higher you need very solid arguments to convince me. (e.g. unique style and high quality)
I will certainly post some samples here in the next few days as my designs come to fruition. 50 euro being a no brainer is a great input for me. That's what I want to find out
Guys, thanks a lot for your feedback. I am further down the road on this. I have some t-shirt mockups. Would love your further feedback.
Here's a 3 question survey:
https://goo.gl/forms/0N8xc4AZ9JMYgTOu2
$15-$20
Not more than 200$