How much would you charge for sponsorship?
I’m currently looking for a sponsor for my site. The sponsorship package I’m putting together should give the sponsor around 250,000 impressions. I’ve no idea how much I should charge for this? Any advice would be really appreciated!
Thanks!
#ask-ih
Depends on your niche, but you can can charge per Impression or Click.
Either way the calculation is > Price * CPM(Cost Per Mile).
So at a $5 CPM, you would charge $1,250 for impressions. Also, you can charge an additional $1 for clicks if you wanted. But def do research into your content and what's it worth.
Here is a simple calculator. https://www.clickz.com/static/cpm-calculator
Amounts can vary so much per industry. I would try to find similar sites to yours and try to find out how much hey would charge.
Maybe look at CPC for the keywords you attract and run a trial to see what the click-thru rate is for sponsor links/ads and then do math?
That’s a good idea. Thanks for the feedback 🙏