
Stages of funding for every startup:
Validate Idea Stage (Your will be in your garage making the invention, and coming up with a really simple lander)
We suggest using a a Webflow or Bubble Template and only paying Pay $16 - 45 a Month on Hosting at this stage. Only build 1-2 Pages Max. For No-coded products only create 3 pages with 1 main goal and only 6 form fields (max). The main website should be a single page with a homepage of 3 sections max.
What you should pay your Webflow Agency: Nothing. You should be looking for a freelancer (maybe) with a minimum cost of $500 - $1500 weekly cost for setting up something very, very simple or altering your theme.
Your First 10 Customers
Build on your Webflow or Bubble Template and add on 2 more pages and 2 more features. For this stage we recommend putting any budget you have in PR and Publish, Publish, Publish and Promote the heck out of these new features.
What you should pay your Webflow Agency: This should be close to NOTHING or a even smaller freelance fee to add on more features. Save your cash to PR campaigns and build an audience, community or social presence.
Seed Stage
At this stage you have three new stakeholders, attracting conversation about your product, getting investors to write you check and getting new hires. This is the time to rebuild and redesign everything. Use customer feedback and complete a design discovery and customer journeys. PR Campaigns will be higher than your Webflow agency costs.
What you should pay your Webflow Agency: Budget for $25K at the minimum for just the site design (budget separately for Lottie animations or video (marketing product how-to films). This is a rebuild and redesign with proper naming rights, trademarks and social ad campaigns. Your Webflow site should be 10-20 Pages. Our advice is to find an agency with Seed stage experience and knows how to display your product or service in an animated fashion.
Series A & B
At this stage you have more stakeholders and these are usually your enterprise customers or established community and high-stakes funding partners with high-growth requirements. Rebuild and Redesign everything AGAIN! And now its time to start a Design System. Enhance customer journeys and features and promote the heck out of these professional, shiny new features. Make sure your animations on your site are on-point! and the scroll experience is interactive. Now is the time for whitespace and a blog with more than 30 high-qualified long range posts in it (more than 5000 words for each please!) and a help center with a dedicated team page. Hire your first Webflow in-house technician. Finally you Webflow agency costs will be higher than your PR Campaigns.
What you should pay your Webflow Agency: Budget for $75K at the minimum for just the site design (budget separately for Lottie animations or video (marketing product how-to films). Your Webflow site should be 35+ Pages. Our advice is to find an agency with advance series stage experience and knows how to display your product or service in an highly animated fashion. You should also budget for ongoing training and a maintenance retainer within this agency or a secondary to train your team to scale out the Webflow Design system. We at BrandWeld created the oldest one that has been used (a ton throughout the years): https://www.codelessmarket.com/contactless-co-template-theme
Read the entire article here: https://www.brandweld.co/blog/your-webflow-site-cost-at-every-stage-of-your-startup-the-master-short-guide
Cool writeup!
In general though, I would just add that everyone brings different skills to the table. IndieHackers seems to have a decent amount of technically skilled people (code and/ord no-code tools), and I'm sure many of them could use existing tools and frameworks to build an MVP for almost nothing ($50 or less).
Also, I suppose every team has different requirements. Some businesses might want a really fancy/polished website, others might only need something more basic, which is going to affect pricing as well.
I think this is a really handy reference for people and a valuable datapoint. Just wanted to point out that there is going to be a whole range of prices and requirements depending on your own situation.
Woo thanks for writing
100k to webflow agencies, wow what horrific advice for indie founders. Much better off learning front end development for free or doing a 10k bootcamp.
This comment was deleted 5 years ago