How Noah Kogan Grew Mint from 0 to 1,000,000 Users in 6 Months ๐Ÿ“ˆ

If you don't know Noah Kogan, he is one of the most brilliant growth marketers in the world.

Recently he published a video on How he and his team grew Mint.com ( The Personal Finance Tracker App) from 0 to 1,000,000 Users in 6 Months.

Here are some key takeaways from the video:

#1. Start Building Email List

Even if you don't have a product ready, start building your email list and connect with your potential customers.

Build a relationship with them.

Ask them about their pain points. Use this in your product messaging later on.

#2. Content Marketing

Jot down your customer's pain point and write relevant content for your audience.

Create a content calendar.

Start with SEO from Day #1.

Target low competition keywords & start driving traffic to your website.

#3. Sponsor Creators/Niche Websites

If you have a budget, sponsoring niche websites and creators in your market can be a great source of quality traffic.

Buy ad space on their website and get email sign-ups.

Moreover, you can sponsor newsletters too.

#4. Start Guest Posting

Create a list of sites relevant to your niche and write Guest posts for them.


You get a backlink meaning extra SEO juice, more traffic, and exposure.

Ask for a cross-guest post. Win-Win for both.

This way he and his team were able to grow mint.com to 1 million users in just 6 months. Later on, it got sold to intuit for $170M.

It is unbelievable how small things compound into big returns.

Btw, I just published a 2100-word mini guide on SaaS SEO

โ€ข If you are a marketer looking to improve your SEO skills, you should read this.

โ€ข If you are a maker looking for your 1st organic customer, don't miss this

Small Plug: I will be launching an eBook on SaaS SEO soon ๐Ÿ“—

Done with 70+ Pages so far.

You can Join my SaaS SEO Guide Waitlist and get an early bird discount when I launch

Do you have your own product? What problems do you get while acquiring your first customer? Comment below and let's have some discussion ๐Ÿ‘‡

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