How NOT to start a cold email:
- My name is
- I hope all is well
- Hi {{firstName}}
- To whom it may concern
- Sorry to bother you today
- I wanted to introduce myself...
- I wanted to reach out because
- {{Your company}} is the leading
- I hope your day is going well so far
How to start a cold email:
- {{firstName}}, noticed that...
- I was on your site and saw
- I just read about {{company news}}
- Following your recent {{achievement/award/funding}}
- After seeing your talk at {{conference}}...
- I saw your LinkedIn post about {{topic}}...
- I was just checking out {{their case study}}
- I heard you say on the {{podcast name}} that...
It doesn't have to be personal and hand-written.
But it sure does have to appear that way.
This looks helpful.
Thank you! and glad that you find this helpful.
People think that coding or design are the most important parts of a SaaS, but in reality, it's your marketing thats most important.
There are no users without it.
Very true, distribution of the product is one of the biggest keys to become successful for the product :)
Spot on. Cold emails don’t need charm school intros—just relevance. Start with context, not pleasantries. Get to the point.
Exactly right!
How do you usually get your data for cold emailing ?
We used to aggregate and tried different methodologies to get some list buildings for our outreach. Like apollo, zoominfo, hunter, snov, clearbit, and more. Nowadays more using AI agent to research with automation tools like Clay, n8n to customise scraping for data collection to enrich leads information. Some tools we like the most for email finders could be BetterContact and FindyMail and they provide higher-accuracy data before outreach automation.
In terms other strategy, you may also want to look up competitors' followers list which you could find from e.g. Scrapeli.
Hope these are helpful :)