How NOT to start a SaaS business
Working with a startup means you need to learn how to trust your skillset with other people. I learned it the hard way!
For startups, marketing is usually the most important focus area for growth.
I would like to share my personal experience launching a new product with you and how it didn't go as expected.
I am a marketer by profession and have been marketing software for the last five years.
One of my colleagues who works in the same company told me about this really cool startup idea he had which was based on an app that would connect sports players with coaches from all over the world so they can get their desired training plans and help them with tips and tricks (or anything related) to become better at their favorite sport.
He shared with me some details about his app that included how it helped people find one-on-one coaching sessions, how it was location-based, and a few more.
The idea really appealed to me and after a few weeks of talking about it, I had decided that I wanted to help him with his startup.
So he said we should do this together which on the surface sounded like a good idea because both our skills would come into play.
He ended up starting working full-time in the development team while I was in the marketing team.
This is where my story starts to go downhill because I had no idea about how much work it would be for me to do a good job with his startup, and on top of that he didn't really want any advice from me at all which made it even harder.
The result? We both lost interest in the project and it never got off the ground, so I felt like a failure.
My advice for anyone in this situation is to realize that you can't do everything yourself and that part of entrepreneurship is trusting your skillset with other people, whether they work inside or outside of your company.
You need to be able to delegate tasks (and be flexible to other's opinions) if you want to enjoy doing your job and learn from other people.
