How often do you update your landing page?

Usually monthly.

Every few days

My landing page was just one more stepping stone to my first customer(s). Now that the landing page has proven that it works I focus on more impactful areas of work.

But also true, the landing page needs regular review (e.q. quarterly) to make sure it still fits with the product, target group and overall vision.

Follow-up question. Which pages do you update?

Do you focus on those that already get traffic or those that don't?

Every now and then, when I feel it's necessary to add or modify something to convert better.

Usually I learn a lot from customers make a ton of updates over a few weeks, then not many updates. Rinse and repeat.