How often should you update early-adopters? 🗣
When building in public - how often should you let your early-adopters know about updates & product changes? What kinda thing goes down well?
Please share any successes / challenges you've had keeping folks engaged as the product evolves... 🌱 👇
With Kbee, we've been sending out updates every other week. At the stage we are at, there are at least 5 new features that get rolled out in that time frame and most of our customers are early adopters who want these updates.
We see a pretty significant lift in usage when we send these out, including people committing and paying for a plan.
Early adopters are invested in your success, so I feel safe in saying that they want more updates. As your product matures, you will probably slow this down naturally.
Oh wow, okay, that's cool.... and that's awesome that you're shipping enough features each week to justify it.
I guess I worry that most of what we ship each week is just small increments so I was worried that weekly would be too much.
I also figure that we've not done that from the start... whereas, if your consistent and folks are expecting the update that probably help.
Kbee looks cool btw. 🙌
Weekly is probably too much haha, even two weeks like we are doing is a lot for most apps. It helps that there are two of us working full time on Kbee, so we ship a lot.
I wouldn't worry about not having done it from the start. Just make sure you are consistent and provide value. It's ok to skip an update if nothing major happened.
As a user I would say that a young product requires more updates, say once a month, whereas a more developed product maybe once a quarter.
I agree, once a month feels like a happy medium to remind me about the product, without overloading my inbox.