📝How our Reddit marketing tool won #1 product of the day and #2 product of the week on Product Hunt
Hey everyone! 👋
I'm Nikola, the co-founder and CEO of Howitzer!
A week ago, we won the #1 Product of the Day on Product Hunt, and later a #2 Product of the Week (although we had 85 more upvotes than the #1).
I wrote a blog post, giving a first-person view of the whole process and the whole journey, providing some useful tips & tricks and some resources that helped us prepare for the launch.
I also stated the results and statistics we got from the Product Hunt launch, and analyzed them in the post.
https://blog.howitzer.co/how-our-reddit-marketing-tool-won-1-product-of-the-day-on-product-hunt
I hope this will be useful for everyone planning to launch on Product Hunt!
Let me know if you have some questions, will be more than happy to help you!
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Insightful
Congrats, this is super useful. Thanks for sharing your experience. 🎉
Glad that it's helpful Lucas! :)
Congrats,
Not so many tools focusing on Reddit, this is a very nice and useful tool.
Thank you!
Congrats! I'll try it for sure
Hey Nikola, thank you for sharing it here. Your website is just great!
Could you please share what software you use for showcasing your product videos on your homepage? Thank you!
I paid a freelancer to animate them for me, in Adobe After Effects. Want a contact?
Nice work - Could you please send me the contact? Thank you in Advance!!!
I really loved it. @sachinNeravath Bookmark this post.
Congratulations! Thanks for sharing your experience with us
Awesome post Nik and a couple of really good links. Thanks for sharing!
Glad you like it! :)
Congrats, this is super useful. Thanks for sharing your experience. 🎉
Thanks, glad you like it! :)
Congrats, glad your launch went well.
🙏
This comment was deleted 3 years ago.
How do they prevent violating the TOS?
Thanks a lot for your words, Manuel!
I completely agree with you! I'm a redditor myself, and I love Reddit - truly love and care about it.
We are completely aware that this is a huge problem, and we are working towards addressing it.
What we do and are going to do to address this as much as possible:
These are some of the things we have done and are working towards. Please feel free to add some new ideas, as we would love to protect Reddit as much as possible, and provide a real value to the marketers at the same time.
This comment was deleted 3 years ago.
Thanks for your ideas, Manuel!
Sure, completely agree with this. We've been discussing this internally and concluded that everything starts from the inside - deciding some core values for the team and the company.
First, we defined what spam means for us. Spam is sending messages that won't bring value to the target group, messages that are poorly written or scammy, messages to people who won't have the benefit or be interested in the topic, and finally - conversations that start by sharing external links in the first message.
We decided that no matter how much someone is paying, we won't allow spamming. This means that the Enterprise customers (people able to send 500+ messages a day) need to explain their use case and their marketing strategy, so we'll make sure that they won't be spamming.
We started implementing this by adding an onboarding form to learn more about the customer and his business, in case they want to go for the Enterprise plan.
Completely agree that we need to stick to these values, and we'll give our best to stick to them.
Regarding the 'providing an option for the Redditors to contact us and report some things or influence our roadmap' -> an awesome idea. We'll be opening a public community for growth hackers (sponsored by Howitzer), so maybe we can pull something like this directly into it. Would love to hear more ideas on this topic (maybe a community wouldn't be doable and a contact form would be more suitable?).
Regarding the detection of interested/not-interested replies -> we already have implemented an auto-tagging system in Howitzer. When you receive a reply from the lead you've contacted, we try to calculate if he's interested to purchase your product, and add a label to that conversation.
We have a custom AI model that detects this, trained on all of the conversations done through Howitzer. I can add my CTO here to discuss more on this topic, if you (or anyone else) have any additional questions.
Thanks a lot for your input! 🤘
It's really helpful, and I've documented these ideas in our Notion!