How personal Touch & Referral Program can be gamechanger for the software products

When we were building anchors|events, we started with a very simple and boring design, and it took a week to complete the feature. However, upon seeing the design, it didn't appeal to me as a user. How could I expect my customers to love this product?

That was when I made the tough decision to scrap the entire design and come up with a new and elegant design, considering that most of our customers are hosts, coaches, and educators who would be using this platform.

As I explored other existing products and spoke with customers, I identified several problems:

1. Low registration numbers
2. Limited reach

This led to a team meeting where we decided to create products different from what people were currently using and devised solutions for these issues.

To increase reach, we utilized the contagious principle, implementing referral gamification within the web app and providing personalized attendee cards for all users who registered for an event. They could then share these cards on social media platforms to announce their participation, complete with their image and name.

Additionally, we offered a feature for speakers to add some referral rank incentives for the users to encourage them to refer other people, resulting in a 50% increase in reach through referrals and a 30% increase in registrations through the referral system.

Understanding that users nowadays favour beautiful UI, we incorporated an elegant UI with necessary calls to action (such as a floater button and a streamlined registration flow).

Attached are some images showcasing the personalized cards, referral gamification, and UI improvements

Do you want to experience it for yourself? - https://go.anchors.in/GpTD