I have an idea for a SaaS project and a niche community that I love and want to serve. But I think I could do much better in understanding the community's pain point outside of my own limited experience.
How should I go about preparing for interviews in order to increase empathy with my target audience?
I'm thinking about putting an email signup on my landing page and responding to new registrants with a survey. How should I go about developing such a survey for maximum learning?