April 9, 2019

How should I grow my startup?

Hi everyone, I am starting to bring users into my app Proplay and had a question about what is the best way to start growing out my user base.

For context, Proplay is basically a marketplace for expert lead Facebook groups where people can learn a profession. In the future it will have many expert lead groups within it, but for now it just has one group for defensive lineman lead by me. My question is does it make more sense to test out many different groups (Ex: graphic designer, intagram influencer, etc) that look interesting or just stick to one vertical like sports?

#ask-ih

  1. 2

    Can you explain what an 'expert lead group is

    An expert lead group is basically a Facebook group where the expert posts tips

    Who's your customer?

    Our customer is a person who wants to achieve a professional goal (Ex: A person who wants to become a professional football player)

    What pain do you solve for them/what value do you create for them?

    Pain: It's hard to pursue a professional goal without support and mentorship. This causes loneliness and frustration.

    Value: We give people the support they need to achieve their professional goals

  2. 1

    Depends on your resources. If you can promote and provide content for multiple niches, go for it.

    If you can't, just stick with the one that you know best, that you can support etc.

  3. 1

    Hey Craig,

    Can you explain what an 'expert lead group' is?

    Proplay is basically a marketplace for expert lead Facebook groups where people can learn a profession.

    • Who's your customer?

    • What pain do you solve for them/what value do you create for them?